Globally renowned hotel The Peninsula Hong Kong has today been announced as an official partner of motor racing team NIO for the squad’s ‘home’ ABB FIA Formula E Championship race on Sunday, 10th March.
Rooted in Hong Kong since 1928, the flagship hotel has a long history with Formula E as well as NIO and will now be a key sponsor for the team leading into round five of the 2018/2019 season.
Very much a natural relationship, with The Peninsula Hong Kong and NIO equally focused on delivering sustainable luxury in their respective fields, a special Partnership Evening will take place on Friday, 8th March, for invited guests and media.
The Peninsula Hong Kong hosted NIO’s ‘EPclub’ for owners of the manufacturer’s exquisite and ground-breaking EP9 electric supercar last December. Additionally, the EP9 has previously been part of a central display in the Hong Kong property.
For the upcoming HKT Hong Kong E-Prix, audiences will see NIO drivers Oliver Turvey and Tom Dillmann in the co-branded race cars and race suits in the ABB FIA Formula E Championship race.
Gérry Hughes, Team Principal, NIO Formula E Team:
“It is fabulous to partner with The Peninsula Hong Kong for the forthcoming Hong Kong E-Prix, especially as there is already great synergy between the companies driven by user experience. And as a perfect way to cement the partnership, we shall be holding a dedicated press conference on the Friday evening at The Peninsula Hong Kong where drivers and members of the NIO Formula E Team will conduct a Q&A with the world’s motorsport press, so I eagerly await that opportunity to talk more about NIO and Formula E.”
Mr Joseph Chong, Area Vice-President and Managing Director, The Peninsula Hong Kong and The Peninsula Shanghai:
“As an integral part of the local community, The Peninsula Hong Kong remains commited to exhibiting a strong sense of responsibility, level of consciousness and integrity in all that we do. Building on the common value in making sustainaibility part of the appeal of our luxury offering in our respective areas, The Grande Dame looks forward to working closely with NIO in creating a sustainable future while celebrating the best of the world of motoring.”
Round five of the 2018/2019 ABB FIA Formula E Championship season will take place around the streets of Hong Kong’s Central Harbourfront on Sunday, 10th March.
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