Barry Mortimer Assigned Sporting Director Position at NIO Formula E Team
13 March 2018, Oxford, UK: Barry Mortimer has been assigned the role of Sporting Director within the NIO Formula E Team, bolstering his current position of NIO Performance Programme Operations Director.
Barry was a new recruit to the NIO Formula E Team for the 2016/17 season and joined from Team Aguri where he was Head of Team Operations. He has a wealth of motorsport management experience and has held positions at Virgin Formula E Team as well as the Lotus and Renault F1 Teams.
Barry started with NIO as Team Manager and was promoted in March 2017 to Operations Director of the Performance Programme, running the EP9 electric supercar User Experience Programme in China. His recent appointment will see Barry adopt the role of FIA Sporting Liaison for the NIO Formula E Team.
Barry Mortimer, Operations Director, Performance Programme & Sporting Director, NIO Formula E Team comments:
“I am very proud to be accepting the title of Sporting Director for the NIO Formula E Team and adding to my continuing role of Performance Programme Operations Director. I would like to thank Gerry Hughes and the NIO Family once again for their continued support and I’m confident that our evolving structure will strengthen the NIO Formula E Team and help to achieve its goals and targets.”
Gérry Hughes, Head of Performance Programme at NIO, adds:
“I am very happy to announce that Barry Mortimer will assume the role of Sporting Director for the NIO Formula E Team from this weekend. This appointment further demonstrates our desire to build solid foundations for the future of the NIO Formula E Team as we continue to mature as an organisation. As such, I wish Barry every success in this new role; a role that I know he will relish.”
NIO was founded in November 2014. With world-class research and development, design and manufacturing centres in Shanghai, Beijing, San Jose, Munich, London and nine other locations, the global company now has more than 4,000 employees from 40 countries. By the end of 2018, NIO will have opened user service centres in 24 cities with the capability to serve users in over 300 cities across China. The NIO Formula E Team secured the inaugural FIA Formula E Drivers’ Championship title in 2015. In 2016, NIO unveiled the world’s fastest electric supercar, the EP9. The EP9 set the lap record for an electric vehicle at the Nürburgring Nordschleife and three other world-renowned tracks. In 2017, NIO unveiled its vision car EVE and announced that the NIO EP9 had set a new world speed record for an autonomous vehicle at the Circuit of the Americas. NIO officially launched the ES8, a seven-seater high-performance electric SUV, on December 16 with deliveries slated to begin in 2018.