During Lunar New Year 2022, NIO released a short film based on a true story from an NIO user @Ping Wang. It's a story about Ping and his family's special connection and how NIO became a very important part of his life. This video has just been honored at the 101st ADC Annual Awards with a Silver Cube (motion category).
The ADC Annual Awards, part of The One Club for Creativity, is the oldest continuously running industry awards show globally. The awards celebrate the very best in advertising, digital media, graphic design, motion, and many others, focusing on artistry and craftsmanship.